PAS Sales Copy Formula
Writes sales copy using the Problem-Agitate-Solution formula
Write a sales copy using the PAS formula (Pain — Agitate — Solution).
Product/service: {product}
Target audience: {audience}
Main pain point: {pain}
Price: {price}
Format: {format} (social media post / email / landing page / ad)
Structure:
1. **Pain**: Describe the customer's problem in their own words. Show that you understand their situation.
2. **Agitate**: Amplify the pain — what happens if the problem isn't solved? Consequences, losses, missed opportunities.
3. **Solution**: Present the product as the solution. Specific results, timelines, guarantees.
4. **Offer**: Clear proposal with price and deadline.
5. **CTA**: Call to action (one, specific).
Tone: confident, empathetic, no aggressive hard-selling.
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Variables
Replace these variables with your own values before using:
{продукт}{аудитория}{боль}{цена}{формат}
Prompt info
✍️
Category
Copywriting
AI model
Any model
Application
Написание продающих текстов для рекламы и соцсетей
продающий текстPASофферконверсия
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